Starting a business is not easy and presents many challenges. It is a costly and time consuming process and has the added pressure of needing fast results. Many small business owners make the mistake of thinking once their business is set up, the hard work is over. Unfortunately, hard work is beginning.
Growing a business in a field of competition is not easy to do. The internet has been amazing for many reasons … consumers can do whatever they want, such as streaming movies, watching videos, listening to music, playing to the fullest Online casino, interact socially and find information. Consumers also now have more chances than ever.
Your small business no longer competes with rivals in your situation, it competes against all the companies in the world within your niche. So how do you grow organically between this tough competition?
Let’s find out.
First, it’s worth noting that organic growth is less risky than getting bets to grow quickly. Slowness and often can lead to great success.
Have a website that attracts customers
In the digital age, your website is your showcase … it is the representation of your business for most customers. Even if you have a physical situation, for most customers your website is their business. Having an affordable, easy to use and good looking website is one of the most important first steps for a small business in the digital age.
On the business side, you should use both standard search engine optimization (SEO) and SEO technique. The first helps your website to rank higher in search engines based on keywords and content, which ensures that there are no technical issues that make it difficult to rank your site.
Social media marketing has become essential
Social media marketing is something of a contradiction. On the one hand, it is perhaps the most powerful marketing tool you have at your disposal. On the other hand, it is not the whole and end all digital marketing as some people suggest. You can find success without social media, but it’s much easier to find with platforms like Facebook and Twitter.
One of the best things about social media marketing is that it is virtually free and allows you to compete with larger organizations on a more uniform playing field. In addition, social media is a perfect avenue for market research because you can connect directly with consumers. You can learn what they like, what they don’t, and tailor your services to what you find.
Virtual events are here to stay
One of the biggest digital marketing trends in 2020 has been the rise of virtual events. Consumers have become accustomed to watching events and live broadcasts online. Hosting virtual events instead of physical exhibitions or conferences can help you reach many more customers. People will not be restricted by the situation or the number of attendees you can accommodate. However, you will need to use other digital marketing techniques to attract people who want to see your virtual events.
“Seeing online advertising efforts so abundantly demonstrates that companies are confident in using digital marketing channels to achieve success, both now and in the future.” –Zach Hoffman, CEO of Exults Digital Marketing
FORT LAUDERDALE, Florida (PRWEB) October 30, 2020
Google’s parent company, Alphabet, reported extremely strong profit numbers for the third quarter of 2020, after experiencing its first decline in year-on-year sales at the beginning of the year.
Earnings per share, general revenue, Google Cloud revenue, and YouTube advertising spend everything exceeded the estimates in favor of Google. Earnings per share recorded a more remarkable pace at more than 45%, as the company reported $ 16.40 eps versus the expected $ 11.29 according to Refinitiv estimates.
Elsewhere, revenue rose from an unprecedented decline in the second quarter to $ 46.17 billion compared to a Refinitiv estimate of $ 42.9 billion, a rate of 7.6%. Google Cloud services also saw an excess of estimates at about 3.6% ($ 3.44 million vs. $ 3.32 million), while YouTube ads saw an increase beyond expectations of 14 , 8% ($ 5.04 million vs. $ 4.39 million).
Although the second quarter of 2020 saw declines in customer spending due to the ongoing global pandemic, there has been a resurgence in recent months of companies looking to gain digital market share in a high-demand e-commerce environment.
“Google’s performance in the late summer of 2020 clearly indicates that companies are increasingly aggressive with their approaches to reaching potential customers,” said Zach Hoffman, CEO of Exults Digital Marketing. “Seeing online advertising efforts so abundantly demonstrates that companies are confident in using digital marketing channels to achieve success, both now and in the future.”
The positive earnings gains come about a week after Kent Walker, Google’s vice president of global affairs, issued a blog post in response to an antitrust lawsuit against the company. In it, he referred to the lawsuit as “deeply flawed.”
“People use Google because they choose, not because they’re forced to or because they can’t find alternatives,” Walker wrote. “This demand would do nothing to help consumers. Instead, it would artificially drive lower-quality search alternatives, increase phone prices, and make it harder for people to get the search services they want to use. “
Walker concluded by stating that Google will continue to offer its services while investigations are underway. Until a decision is made by the federal court, it looks like Google will carry out the activities as usual. Since demand can take years to process and the latest revenue information, the impact in the near future on Google’s turnover will be minimal.
Learn more about Exults Internet Marketing Agency
Exults Marketing is a results-based full-service internet marketing company. Exults premier services include a full range of internet marketing services to achieve your clients ’goals:
– Digital branding
– Website design and development
– Development and management of e-commerce platforms
– Search engine optimization
– Pay-per-click management
– Social media marketing
– Digital PR
If you are interested in making strategies for the digital business world to spark meaningful engagement and grow your online business, contact the Exults Marketing Agency.
COVID-19 has radically changed consumer buying behaviors. In addition to buying more in already known categories, consumers resorted to e-commerce for a number of categories for the first time during the pandemic, permanently increasing the number of e-commerce buyers. New shoppers, especially baby boomers, have also come online for the first time, boosting the boom in online product and service research, according to Euromonitor International’s consumer survey data.
The big unknown in the industry today is that part of this increase in e-commerce will remain post-pandemic. According to the Euromonitor International Voice of Industry survey: COVID-19, 64% of industry professionals surveyed in July thought that COVID-19 would drive a steady increase in online shopping, compared to 54% of respondents in April. E-commerce will continue to be a key growth opportunity for brands and retailers, and underscores the need to identify which countries and categories are best positioned to sustain the growing e-commerce that is developing globally.
The new Euromonitor International Preparation model for e-commerce* shows that the global retail market could support more than $ 77.7 billion in additional e-commerce sales without further expansion of the infrastructure based on the market dynamics entering the pandemic. Industries currently with relatively low e-commerce sales such as fresh and packaged foods, as well as alcoholic beverages, have significant potential to move toward online sales ($ 38.5 billion worldwide), while other more developed commerce industries electronics such as clothing ($ 3.4 billion worldwide) still show growth prospects.
In a similar capacity, countries at different stages of e-commerce maturity point to ongoing prospects for online change. From developed online markets like China and the United States to emerging markets like India and Brazil, there is room to grow in almost every geography.
In China, one of the industries with the greatest potential for e-commerce is alcoholic beverages. In 2019, China was the most penetrated market in the world in terms of alcohol channel share in e-commerce. Still, Euromonitor’s e-commerce readiness model suggests the channel could perform even better, surpassing the alcohol sales potential list.
Spirits have the greatest opportunity within the e-commerce space for alcoholic beverages in China, sub-indexing by more than $ 7.5 billion according to Euromonitor’s e-commerce readiness model. The local Chinese spirit Baijiu accounted for more than 95% of the total sales volume of spirits in the country.
Some Baijiu manufacturers are joining internet companies to increase online distribution and build digital marketing. For example, Anhui Gujing is partnering with JD.com to launch small volumes of Chinese bottles and spirits. The company is also leveraging live streaming at the Baijiu Museum in Gujing to showcase culture and processing techniques to online consumers. Wuliangye goes a step further. The company is leveraging digital platforms to manage distributors and take stronger control of price and volume. In addition, Wuliangye co-founded the China Alcoholic Business Big Data Center with internet companies, academics and associations to explore digitization initiatives in the supply chain and in interaction with consumers.
Germany is another promising e-commerce market. Euromonitor’s e-commerce readiness model has identified Germany as the most sub-indexed country in beauty and personal care, both in percentage of e-commerce sales and sales potential.
Based on Euromonitor’s proprietary model, Germany could achieve about $ 400 million in beauty and personal care product sales through e-commerce in 2019. It is double the estimated amount in South Korea, the second most promising market based in potential e-commerce. value.
In Germany, skin care is driving the e-commerce opportunity within beauty and personal care and is the category with the lowest rates, both in percentage of e-commerce sales and in sales potential. Of the additional $ 389 million that the beauty market could support through e-commerce in 2019, approximately 30% would come from skin care. Prior to the pandemic, e-commerce of skin care showed signs of significant growth while brick traders continued to struggle.
The popularity of e-commerce retailers, such as Zalando, and online pharmacies, such as DocMorris and Apotheke.de, which offer very low personal care products, is expected to continue to grow after the pandemic, given strong market conditions for e-commerce in skin care.
China and Germany are just two examples of a market where there is significant unmet e-commerce potential, with the alcoholic beverages and beauty and personal care industries offering some of the greatest opportunities in each, respectively. With e-commerce continuing to increase due to the COVID-19 pandemic, companies need to better understand which countries and categories are likely to see sustained growth in e-commerce to make investments and resource allocations accordingly. This model helps companies anticipate long-term e-commerce growth, even after the pandemic subsides.
* The e-commerce readiness model uses a gradient augmentation machine methodology that leverages more than 280 socioeconomic variables to identify market conditions that are most related to a higher share of e-commerce sales. The model then uses 7,000 data points that measure e-commerce sales by category and country as of 2019, to predict which markets are likely to support sustained e-commerce growth.
I’m firmly of the opinion that if you don’t like keyword research it’s because you don’t do it right. There’s definitely something to be said about the uproar of discovering a potentially valuable new search term (* cough * geek! * Cough *), I just don’t think I can do it right using just keyword volume tools.
Yes, search volumes matter and I would always use them as a way to qualify potential terms inside or out, but they they are not being everything and the end. If you rely solely on tools like Google Keyword Planner, SEMrush, or Moz, you may be missing out on some very useful keywords (and therefore traffic). In addition, you may end up chasing the same terms as others.
Keyword tools can provide you with data, but they don’t always give you context. Yes, it’s great to have a 40,000-hour search volume keyword, but it’s a bit redundant if the phrase isn’t very relevant to you or if it’s likely to just go up from page 8 to page 6. It won’t see additional traffic so that your efforts are better spent elsewhere. That’s why it’s so important to identify the right terms before you start optimizing.
Like the wise man who built his house on the rocks, setting up your SEO strategy with the right keywords is all. Here are some creative methods to keep in mind when searching for keywords.
Use site search data
Through Google Analytics, you can see how visitors use the search feature on your website. Sign in to your account, go to Behavior, select Search the site, and then Search terms to find the phrases you type in the search bar.
In addition to being completely free and very easy to use, this data is so valuable because these people are interested enough to access your website, as well as being long enough to do a search, so it is safe to assume that a healthy part of them will be your target audience.
The sentences you find here can be slight variations or nuances in the language of the terms you are already addressing, which can be really helpful. But you can also discover completely new opportunities that go beyond keyword research.
If you find a couple of frequently searched terms in your site’s search data, which are relevant to what you do, this is a great opportunity to create new content or pages around these terms. If people typically search for terms for which you already have pages, it may be an indication that you need to make them easier to navigate. Some people will always gravitate directly toward a search bar without looking around for what they need, but if a lot is happening, you may want to consider linking them from your menu or finding better ways to flag this content.
Get inspired using Wikipedia
Wikipedia has information on, frankly, everyone. With over 30 million articles, no matter what your business does, it’s likely that Wikipedia has a page (or several thousand) related.
Enter one of the main keywords or phrases in the search bar and search for content in search of natural variants and new suggestions. I’ve written digital marketing and, already from the screenshot below, I’m thinking of “online” and “internet” as alternatives to consider “digital”. Then there are longer phrases like “digital marketing campaigns,” as well as specific types of digital marketing to consider, such as SEO, content marketing, and social media.
The content bar just below is also great for generating some more ideas, while pages coming out of this list can provide you with a few more keyword suggestions.
The “See also” feature at the bottom of the page is also good for some additional keywords and for inspiring content.
Use Quora and Reply to the audience for query-based searches
Answer the audience it could be just one of my favorite digital tools. It uses data collected from Google and Bing searches and presents you with all the questions people ask about any topic. In a few seconds Just type in your sentence and in return you will see a spider diagram of questions that are great to have in the mindset of your target audience, in addition to providing you with a selection of longtail keywords to optimize. You can choose to work one or two perfectly on your copy or they can be the basis of some question and answer content, or even blogs or entire pages.
Similarly, forums like Quora they’re a great way to find out how real people talk about their topic, the language they use, and the questions they ask.
Try future keyword research with Google Trends
While Google Trends It may not be the first port of call for keyword suggestions, it is ideal for validating and prioritizing search terms. Setting time and location parameters allows you to see if a particular keyword is increasing or decreasing in popularity.
For example, you can identify a couple of search terms, both relevant to you but with subtle language differences. Both could have an average of 1,500 searches a month, but one could be steadily increasing over the last year or so, while the other can already reach its maximum and be less used now.
Google Trends also has a useful feature that allows you to directly compare search terms with each other.
Search for other popular queries with Google’s People also ask feature
Although Google has its own keyword research tool, the Keyword Planner, there are arguably two or three other Google features you would put forward for keyword research and one is the PAA feature (people also ask ).
This additional search query box that typically appears between paid search results and organic listings is designed with the end user in mind so you can find the best results for your query, but it is a tool that SEOs can and should, take advantage too. When I look for “digital
Digital marketer Arvin Subramanian recently published his first book, “Get Vocal for Local”. The book revolves around how brands should effectively market their products to regional consumers. The book inspects regional consumer online consumption patterns and offers various tips to internet marketers. The solutions offered in the book are useful for brands looking to be local.
Arvin considers locating himself to be a critical step in the current scenario. With new users from regional rural markets joining the internet on a daily basis, it is important for a brand to communicate with them in a relevant way.
Through its book, Get VOCAL for LOCAL, it offers practical solutions related to digital marketing and content development to brands according to this need of the hour. Arvin says of the need to locate on digital platforms: “Previous brands could develop a central strategy that could be implemented in all regions. But with the current internet scenario, it is necessary to communicate in the language and style that would suit the audience. “Both content creation and content dissemination must be tailored to each region. Only then can brand communications succeed.”
Speaking of his journey of writing the book, Arvin says, “It was very interesting to document my learnings and understandings about how social media works. My experience working with numerous regional brands has helped me cite relevant real-life examples and case studies. “. However, he did not stop releasing his book, but also made it the No. 1 bestseller by marketing it effectively.
So far, he has worked with brands in various industries such as television, OTT, news, politics, sports and music. He also continues his doctoral research on OTT platforms. On his research, Arvin says, “The advent of various OTT platforms in India has changed the landscape of digital media. My research is about the adoption of these OTT platforms and services by Indian internet users.” He has also published several research papers on topics such as compulsive observation behavior and para-social relationships.
However, despite the increasing use of OTT platforms, Arvin is not blind to the issues surrounding the effective adoption of these platforms by Indian users. He insists: “It is still an initial phase for OTT in India, we have not reached 10 per cent of our potential in this space. Factors like cost, connectivity and content will impact the future of these platforms.”
With his research papers, guest lectures, Vlogs, and most importantly, this book, Arvin is leaving a mark on the ever-growing digital media industry.
Disclaimer: This is a company press release. No HT journalist is involved in creating this content.
SAN CLEMENTE, Calif., October 26, 2020 / PRNewswire / – DailyPay, the renowned on-demand payment provider earned two distinctions as Fintech Company of the Year and Gold Standard in the on-demand payment industry during the recent IMPACT 20 virtual conference organized by the Internet Marketing Association. The IMPACT awards exemplify the best creativity, experience and results of the best internet marketers in all business segments.
DailyPay works with 80% of Fortune 100 companies that use on-demand payments and has created a distinctive ecosystem with the industry’s most advanced and modern technology stack. DailyPay offers the most secure, compatible, and hassle-free on-demand wage benefit in the fast-growing market.
The company has also become a sought after thought leader in this space through its owner DailyPay ”Hiring index“ as well as commissioning surveys to collect industry data to measure the current state of personal finances, as well as to help employers provide valuable benefits to employees.
The goal of IMPACT 20 was to help attendees assess how organizations have impacted this year and how they are dealing with adversity. It also explored the process of identifying new markets, companies, industries and innovations. Topics covered best practices and techniques for creating market share and business growth, the latest tools and trends from leading industry experts, real solutions for the new virus economy, and a roadmap to harness the power of internet marketing.
The event set a Guinness World Records achievement with the highest attendance at a virtual marketing conference in a week.
About the Internet Marketing Association IMA is one of the fastest growing and growing Internet marketing groups in the world, with professional members in fields such as sales, marketing, business ownership, programming, and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase the value of members for their organizations. IMA is subscribed by corporate partners to provide an opportunity to learn, participate, and define best practices without making any financial commitments. www.imanetwork.org
Socrates, that magician of wisdom, knew it before all when he stated:The secret of change is to focus all your energy, not on fighting the old but on building the new. ‘I can’t think of another period in the history of digital marketing where this learning would be most applicable. The field of digital marketing it has always evolved at a rapid pace and today it is perhaps breaking its own record and testing the agility and adaptability of all traders.
There is no denying that the pandemic, which caused a series of blockades and rules of social distance, induced fundamental changes in the consumer behavior. However, in the midst of this uncertainty, it has also brought brand marketing its next big opportunity, it is true: opportunity, to reorient energies towards connecting with consumers in a more meaningful way.
The challenge is to do it in a scenario where the spotlight never goes out: the digital scenario, where consumers have a choice when it comes to content across all platforms. How to break the clutter and be relevant to your consumer? How do you create an engaging and sustained connection with them, during an exceptionally difficult time in their lives?
Teamwork has been crucial in navigating our marketing efforts through the pandemic and will continue to play a key factor as we look forward to what the world has invented “the best”. Here are some ideas that have guided my team’s efforts over the past few months.
Understands consumer change: Research has found that the effects of COVID-19 are likely to permanently alter consumer behavior, with lasting changes in the way consumers live, work, and buy (Accenture Consumer Pulse Research Report, 2020). A few months ago, digital behaviors like live streaming and creative videos were fun ways to get involved social networking platforms. Today, these formats have gained strength as one of the most popular ways for individuals to express themselves in a socially distant world. Consumers, who were initially eager to stay home, now find ways to recreate outdoor gatherings and occasions with family and friends, whether it’s a wedding, a festival, or even a virtual happy hour.
As brands, our main goal should be to co-curate these new opportunities by putting consumers at the heart and understanding their needs. Virtual cocktail making master classes are a great example of how brands and bartenders of alcoholic beverages allow consumers to enjoy their favorite cocktails at home, at a time when they cannot visit restaurants and bars. Virtual shows or reinventing the “weekend gigs” that consumers can enjoy with their friends is another example of creative formats that brands have adapted to serve what the consumer yearns for.
Access denied: Do you have the right to participate? Through years of strategic marketing, some of the most successful brands have claimed points of cultural passion that reflect their company ethos, forming an almost instantaneous partnership among consumers. However, in an attempt to “be relevant,” brands are often dragged into the whirlpool of trends that infuriate social media, abandoning the main conversations they possessed.
Consumers are well aware of when brands are not authentic or just jump on the bandwagon. Before participating in trends, occasions, or conversations, brands need to ask themselves the fundamental question: Do I have the right to participate in this conversation? Have I contributed significantly to this space in the past for my consumer to value what I brought to the table? If the answer is no, move on to opportunities where your brand has a right to win, where you can really add value to your consumer, and by doing so, you enrich your relationship.
More than ever, now is the time to break the mold and be creative in the way brands communicate. Make every engagement at every point of contact memorable; it will be rewarding not only for the brand, but most importantly for the consumer as well.
Start spending time on your online channels (and no, not just on social media!) Present the Instagram, Facebook, Twitter and LinkedIn? That’s great, but not enough. Even if your set of consumers has a similar demographic, factors such as personality, access, and time can lead them to consume content in different ways between channels. Make yours marketing mix, just that – a mix. Explore media that address a range of content consumption opportunities. In an environment where OTT platforms, musicians, vloggers and many more compete for consumer attention, differentiate your approach and use the right combination of channels to interact with them.
In essence, it’s time to take your digital content one step above that simple social media posting.
Resilience with hope, please Today’s consumers are much more aware of economic fluctuations and business performance than a decade ago. They know that most companies and brands are struggling after the global crisis. However, social and digital networks are littered with “everything is fine” messages that consumers question and are now beginning to avoid. Truly authentic and honest narratives connect with consumers. A brand’s resilience is evident when it is able to show agility and commitment despite challenges.
Nor should we lose sight of that human superpower that is helping us overcome this period: hope. Consumers are now looking for their favorite brands not only for products, but also for positivity and support. Are you presenting a new initiative? Ask your consumers what they think about it. Did any of your partners successfully complete a project despite the challenges related to the blockchain? Give them a shout. The journey to “normalcy” can be an ongoing war, but including your consumer in small everyday victories is a personal and sincere way to
The innovative advertising company, EZ2SHARE, connects companies with their target audience by taking advantage of the functions of an advertising network
EZ2SHARE seeks to empower different stakeholders in the digital marketing value chain, helping companies, customers and publishers make the most of their online presence. EZ2SHARE he stays true to his “Share and Enrich” slogan, ensuring publishers and advertisers have a fair share of the pie.
Over the years, digital marketing has evolved to help different categories of companies from various industries reach their customers more effectively without having to break the bank. One branch of online marketing and the inherent strategies is advertising network. The ad network market has continued to grow in recent times. According to a report released by PricewaterhouseCoopers, internet advertising revenue is expected to rise from approximately $ 135 billion in 2014 to more than $ 239 billion in 2019.
The only marketing solution helps connect companies that want to advertise ads with authority websites that are willing to host such ads. However, many industry players have been unable to monetize their resources to the fullest, and this is where the EZ2SHARE advertising network aims to challenge the status quo with its unique compensation plan and amazing reach.
EZ2SHARE advertising network it offers a user-friendly platform with unsurpassed breadth, which allows different categories of companies to advertise while ensuring that publishers are properly compensated for their efforts.
To learn more about the EZ2SHARE advertising network and its fantastic solutions, visit – https://ez2share.net/.
About the EZ2SHARE advertising network
EZ2SHARE Advertising Network is an online advertising company that was founded to help businesses reach their customers more effectively by harnessing the power of an advertising network. Headquartered in Vietnam, the company offers a wide range of solutions and value for publishers and advertisers.
Contact with the media Company name: EZ2SHARE advertising network Contact person: Mai Thi Be Phone E-mail:Send email Phone: +84395937291 Address:181/29 Street 3/2, Ward 11, District 10 City: Ho Chi Minh Country: Vietnam Website:ez2share.net
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Sunil Thomas is the chief operating officer of Selerant, a leading company in product life cycle management (PLM) software.
Much has been done about direct consumer disruption (DTC) in, well, in all industries. From supermarkets to beauty and pet supplies, new DTC boutique brands are emerging every day, even as new verticals within legacy brands.
For traditional brands, expansion to DTC channels for their product families is necessary for survival. According to a survey by Nielsen and The Food Industry Association, 49% of American consumers store packaged products online. By 2025, internet sales could be accounted for up to 20% of all food sales.
In addition, the effects of Covid-19 only highlighted the difference between the retail model and DTC e-commerce. PepsiCo quickly launched two online stores for his pantry and sandwiches. Other brands have created hybrid models that integrate personalized e-commerce on their sites with retail locations to offer a street pickup.
What is the inner secret of this fast pivot and lasting success?
Investing in DTC requires more than building an e-commerce site. An agile digital strategy requires a realignment of how product and consumer data is collected, used, and disseminated across an organization. The first step is to create a strong product data architecture and we will explore some ways in which brands can initiate this transformation.
Benefits of DTC Channels for Retail Manufacturers
Consider the typical supply chain: a new product is manufactured in one place, sold to a broker in another city, stored in a warehouse in different places, and shipped to retail locations across the country or the world. By incorporating all of these processes internally into the DTC, brands can avoid these additional steps, bargaining, and supply chain costs.
This brings important advantages:
• Faster product testing and launches: By controlling marketing, sales, ordering and fulfillment, legacy brands can use all of these factors in step to get new products to customers faster. A fully functional e-commerce site creates a much faster way to shop for consumers.
• Better access to own consumer data: Reaching consumers through multiple channels (social media, email, apps, digital advertising, website traffic) is the golden ticket to running strong product and marketing customization.Manufacturers do not need to rely on supplier and retail partners to gather demographics and buyers to drive the ideation of new products and improvements to ingredients, recipes and packaging.
• Rapid innovation in multiple markets: Having an internal analysis of customer data also allows brands to expand the product offering in multiple spaces. For example, Ocean Spray could launches a vegan brand and you start selling your wellness tonics online while maintaining your main retail business.
If other traditional brands can capture a fraction of these benefits, they can open the doors from innovation to innovation of new products and better turbulent conditions over time.
The challenge: go beyond volume and packaging
Truly upsetting the DTC space requires manufacturers to adopt a new way of thinking about the consumer experience. From product formulation to front-end website, product data and packaging must be accurate, dynamic, and accessible in real time to consumers and in-house R&D and marketing teams.
For traditional brands, I would say the biggest challenge is not necessarily in creating an e-commerce platform. Instead, manufacturers should first analyze the integration of their internal product data into pre-purchase processes (R&D, formulation, packaging, and more) long before products reach digital shelves. Internal digital marketing and sales can only work seamlessly if they are supported by internal data systems of equally modern products.
Consider the minimum type of product information that manufacturers would have to show consumers: product descriptions, nutritional characteristics, product indications, ingredients, packaging, and nutritional information.
Traditionally, manufacturers could simply print this information on labels in bulk quantities and send it to retailers in a single approach. Now, product packaging is not just physical packaging. It’s everything a consumer interacts with online, from product descriptions on e-commerce lists to mobile advertising assets. Any changes to product features, ingredients and formulations should be continually updated on websites, online product descriptions and digital platforms. This requires manufacturers to seamlessly flow data from R&D formulations to PLM systems to CPG marketing catalogs.
Creating a dynamic log data system for success
The good news is that manufacturers who want to review their data architecture are ready to do so. Brands are already compiling the right types of product and consumer data to successfully build DTC deals; this data is only found in too many Excel sheets and emails to be used properly.
The solution? Creating a complete registration system for all product information that digital marketing and sales can access and use when creating consumer-oriented assets. Internally, this means building digital workflows that capture product data from vendor management throughout product launch. This is what it may look like in practice:
• Integrate R&D with the product launch process. Open R&D formulation books to other areas of the business to seamlessly flow data from a PLM system to CRM, marketing and compliance systems.
• Link product characteristics such as declarations, label and packaging information and nutritional data to an internal recipe. Instead of keeping testing, formulation, and packaging in separate systems, manufacturers can use recipe development as a capture system for complete product documentation.
• Adds auto-publishing product features to digital channels. Again, successful DTC brands go beyond bulk package printing and integrate internal vendors, CRM, PLM, and SKU systems to create a registration system for promotional use.
The speed of advertising and buying on e-commerce platforms is simply too fast for manufacturers to continue working with data that requires manual monitoring. To compete, traditional brands can first view untapped data on their internal systems and leverage the product data architecture to create a registration system for all product information.
Ajay Prasad is the CEO of GMR web team, a full-service digital healthcare marketing agency focused on patient acquisition and retention.
Healthcare traders often face extremely challenging federal regulations, as well as the rules of the Health Insurance Portability and Liability Act (HIPAA). In addition, patients are demanding better services of healthcare providers, leading to fierce competition in the healthcare industry. Healthcare marketers now have to develop innovative and effective ways to market their organizations.
Here are three changes that affect healthcare marketing that you can leverage to deliver value-based care.
1. Telehealth growth: The telehealth industry has grown steadily over the last decade. As reported CNBC, was worth about $ 45 million in 2019 and is expected to rise by more than $ 175 billion in 2026 as more and more healthcare establishments adopt telehealth. In mid-March, almost 80% of hospitals in the United States offered some kind of telehealth service. To attract and retain new patients, you may need to market telehealth as a key feature of your healthcare services.
2. Patient experience: Patient experience is increasingly important. A Survey by PwC found that positive experiences have a greater influence on consumer healthcare purchasing decisions than in other industries. In fact, second Harvard Business Review, Positive patient experiences can help increase patient loyalty. This means that, as a healthcare marketer, you simply cannot afford to ignore the patient experience. If you don’t understand and improve the patient experience, you can lose your patients happily and you will never have an advantage over your competitors.
3. Artificial intelligence:Becker’s Hospital Review reports that the U.S. AI healthcare market is expected to be worth approximately $ 6.6 billion in 2021. Some of the factors that will fuel this growth include:
• Demand for cheaper health services.
• The rise of precision medicine.
• Widespread adoption of data-based health care.
In the field of healthcare marketing, you can use AI-based tools and applications in the following areas:
• Predictive analytics. This involves collecting and manipulating data to predict future outcomes. For example, you can use predictive analytics to predict staffing needs, the feasibility of new locations and clinics, and the availability of clinical trial subjects in your recruitment marketing campaigns.
• Voice recognition technology. You can use voice assistants to conduct marketing surveys and clinical trials and to gather patient feedback to help you improve patient retention numbers and create more effective patient recruitment campaigns.
• Chatbots. You can use chatbots to increase your website’s engagement, encourage conversion, or direct potential patients to complete online forms and book appointments, and therefore enhance the overall patient experience.
How these trends can help you improve your three pillar marketing plan
These trends can help healthcare providers improve the following pillars of healthcare marketing:
• Pillar 1: A satisfied and loyal patient base. By adopting a care delivery model based on these three trends, you will be able to offer your patients a better experience, which will allow you to build a satisfied and loyal patient base. Telehealth, in particular, can help you provide more care options for your patients. In turn, this can keep patients engaged, which will ultimately lead to better patient outcomes.
• Pillar 2:A stellar reputation online. When you focus on constantly improving the patient experience, your patients will be more likely to rave about your healthcare facility online and with friends and family. We help our healthcare clients establish a process that examines patients after their appointments and use AI to analyze feedback. This process helped us increase patient retention and encouraged satisfied patients to write reviews online.
• Pillar 3:A robust internet presence. AI-based tools, telehealth services, and online customer experience tools, such as reviews, can work for your healthcare facility to have a strong internet presence and, in turn, help you differentiate yourself from the competition and rank higher on Google Maps and search engine results pages. .
To be most effective, healthcare marketing campaigns must incorporate the latest trends and changes in the industry. Currently, these trends include AI, telehealth, and patient experience. Focus on these changes to improve the overall performance of your healthcare practice and to acquire and retain patients.